Fractured Harmony
IAD: MA
Vaishnavi Gururaj
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Design Studio 01
Research
Fractured Harmony explores how space can hold emotion, movement, and narrative to reflect the brand’s history. Set in Cobden Chambers, Nottingham, the site’s hidden, textured quality inspired a layered, poetic spatial response. Research into La Zouche, a handcrafted, sustainable soap brand, shaped a store design rooted in slowness and sensory detail. Conceptual models studied positive/negative space, repetition, form, balance, and light. These models were questions, not answers, leading to gestures like layered walkways, soft separations, and fractured rhythms. The space became a crafted escape, both intimate and unexpected. The image reflects the design’s structured flow and emotional layering.
Project
The design phase translated conceptual studies into a tactile, immersive retail space for La Zouche. Inspired by earlier explorations of form, light, and negative space, the layout uses fractured geometry to guide movement while maintaining harmony. Soft pastels, natural textures, and sculptural walls shape zones for display, testing, and interaction. Floor plans and elevations reflect layered circulation, while 3D visuals capture the calm, sensory-rich atmosphere. Every element, from materials to shelving, echoes the brand’s handmade, thoughtful identity. Fractured Harmony is not just a store, but an experience in spatial storytelling.
