Curious By Nature

Inspired by La Zouch’s seasonal forest scents, this retail interior transforms curiosity into a sensory experience. Playing on the irony of being “curious by nature,” the space invites exploration through frosted glass boxes that conceal each scent. Visitors are drawn to interact—touch, open, and discover—mirroring the instinctive pull of nature. Each scent, derived from Leicestershire’s woodlands, is revealed through intentional design moments that blend architecture with aroma. The result is an immersive journey where curiosity guides the path and nature is both discovered and designed.