Severn Edge Grandstand Media Centre represents a thoughtful redevelopment of Worcestershire County Cricket Club’s South Stand at the venerable New Road ground in Worcester. This ambitious proposal seeks to elevate the match day experience through the provision of state of the art spectator facilities, refined hospitality suites and seamless circulation routes. Beyond the boundary ropes, the scheme fosters stronger community ties by introducing versatile event spaces and adaptable sports areas, ensuring year round activation of the site. Careful attention to the Club’s storied past underpins the design, while contemporary interventions position New Road as a vibrant focal point for both sport and social engagement throughout the region.